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We were walking down to the subway yesterday when we noticed a bunch of fire trucks on Amsterdam Avenue between 79th and 80th…

If you ever wondered what it looked like to travel between the Port Authority and the Subway in New York…

Oh, baby…

“You’re very tired. You’ve run out of energy, you’re desperate for the game to stop, but you need to try and remain focused and concentrate right to the end. It’s very difficult, because at this level a game is very quick, so after 90 minutes you’ve ran out of energy. [Extra-time] is when lot of mistakes come. When the body and the mind are really tired you see teams make mistakes, the game becomes a lot slower. Obviously, the two teams are desperate not to lose the game, so everyone becomes a bit edgy.”

– Steven Gerrard, via FIFA.com

…it makes sense for those folks who CONSUME media and are looking for a more efficient way of doing so.

Yes, I like my iPhone and my MacBook – both are great for what they do, and they are terrible for what they do not. Yes, the iPad will fit into these same like and dislike categories.

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We’re getting a good bit of snow here in the city today, and it doesn’t sound as if it’s going to let up anytime soon.

Looking out the front window, it looks like the “Neither rain, nor snow, nor sleet, nor hail” slogan is true – our mail is on its way!

Snowing In New York

Over the first two months of the new year, I’ve started to notice a number of spelling, grammar, or just plain lazy mistakes when reading copy – some from the larger publications. What’s happening?

Don’t get me wrong, we’re all guilty of hiccups now and then. It just seems lately there is an inordinate amount of errors, mainly found on news sites. The other sites, like this one, we can mostly forgive – we’re not professionals, and don’t have a backroom staff of editors, proofers, etc.

Here’s an example of a recent gaffe – and really a big one:

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I’ve been using Google Chromium on the Mac for a few weeks now. I really like it – it’s fast, it’s open, and includes some handy extensions. In fact, I’m able to do most of my communication/interactivity straight through Chromium – which is a terrific sign of things to come.

Yes, there are a few drawbacks:

• Some sites don’t work with Chromium (yet)
• It can be a bit buggy (it’s a working beta)
• It’s limited on the Mac (compared to Windows)

Here’s a snapshot of my current toolbar:

Google Chromium Toolbar

So far so good. I do hook into Chrome now and then when Chromium doesn’t seem to be working. Even then, the transition is so smooth, it’s not a problem.
 
 
 

After reading through Chris Guillebeau’s post on what happens in a typical product launch, I thought “wow, that sounds really familiar” and “wow, I really should have done that”.

There are a few things that we did right in the initial product launch, and a lot that went wrong. However, each additional product release flipped this around – at the end of the cycle, we had built a process around the many tasks that *have* to occur, leaving us time to work with new ideas to push the product launch even further to an even wider audience.

We had five rules when preparing and delivering the product news to our fans, whether they were customers, prospects, partners, or colleagues (they want to see what’s going on)…

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I start a new position soon. How fun is that? Part of the fun is bringing in new ideas and plans learned and developed from previous experiences, both professionally and socially. For better or worse, my fingerprints will be all over this new position and marketing program.

While there are many pieces that need to be addressed, from starting a blog to using Facebook as a PR tool, I am thinking about this from an even earlier viewpoint. In other words, what do we need to get out of every marketing campaign/process/discussion to know whether it’s successful?

Here are five fundamental steps that we’re using to establish this marketing program:

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